Timing
+ playing
When you gotta go, you gotta go. In Japan, one of the top signs of a good city, a welcoming city, is good public toilets. Often top architects are proudly invited to compete on creating imaginative toilet scenarios open to the public. The Japanese don’t shy away from ‘poo’ and everything that comes with it. It has always been celebrated, as a playful bearer of good luck—an indication that better things are coming. This observation on our first trip out to Japan twelve years ago sparked our overall approach to design: start designing any business, in any industry from the “poo-up.” Let the waste problem, be your creative starting point.
Let’s consider for instance, the idea of a heated public swimming pool and a supermarket ; both produce wasted energy. One from heaters, the other from coolers. Two solitary guzzlers in the same neighbourhood. Could they both be designed next to each other, designed to barter energy gained for energy lost? Could the hot air extracted from refrigeration in the supermarket not sufficiently heat the swimming pool? The technical engineering answer to this question is yes. And yet, the overriding contemporary logic of industry doesn’t approach problems this way.
So what is the overriding logic of industry today?
Poo-down.
Getting as much as possible for as little as possible as quickly as possible without considering the cost to the environment or the human spirit. Since Henry Ford’s implementation of the assembly line for automobiles (drawing inspiration from the meatpacking industry), the industrial revolution kicked into over-drive (in the way that monocropping triggered the agricultural revolution or in the way that ‘the selfie’ opened the pandora’s box that is the social media revolution). His method for mass-production started within one company, one factory and one industry. And soon the ‘race for repetition’ it proposed, took over all production systems. It became a pervasive artificial intelligence of sorts, enabling mass-consumption and hyper-capitalism. In a flash, for better or worse, the world was thrown into excess, instantaneity and never ending consumption.
The later discovered by-product of this was the birth of standardized over-production of goods (which implies a total denial of the limitations of natural raw materials) and a mass slowing of skill learning and upward mobility for labor classes in producing economies. The reduction of play and pleasure from production processes; make these jobs less and less desirable. So now, the globe is split between lands of producers and lands of consumers. Their realities most often could not be further apart.
Everyone knows that in India cows are given right of passage on sidewalks. A cow run-in on an evening walk in Bombay’s crowded Nanachowk market (full of makers from cane crafters to metal welders) prompted us to use a random cow fact to elucidate just how counter-intuitive industry is today. Did you know that cows can climb up stairs but are not biologically programmed to go down stairs? So let’s say you were to walk a cow up to a roof-top for a gander. The only way to bring it back down to the ground level is to harness the cow to a helicopter, lift it off the building and then fly it back down. So this would qualify as one of the least practical decisions a human ever made. Yet most global trade systems seem to work this way: Climb now, worry later, then blame it on gravity.